Indian jewellers are banking on advance bookings, price-protection schemes and wedding demand to boost Dhanteras sales as recent gold price corrections encourage consumers to secure rates ahead of the festival.

Malabar Gold & Diamonds has relaunched its South Extension showroom in New Delhi, featuring a dedicated wedding arena, access to over 30,000 jewellery designs and expanded retail facilities.

KISNA Diamond and Gold Jewellery has launched its #GiftHappiness campaign featuring Shahid Kapoor and Mira Kapoor across five major cities, with a focus on festive gifting and retail engagement.

KISNA Diamond & Gold Jewellery has opened a 4,056 sq. ft. showroom in Bhubaneswar with an investment of approximately Rs 24 crore, taking its India network to 171 outlets.

Joyalukkas’ Old Gold Exchange campaign runs from July 10 to August 9, 2026, offering customers an additional Rs 150 per gram over the prevailing exchange value of old gold jewellery.

The four-pillar initiative focuses on old gold exchange, gold monetisation, community outreach and wider adoption of 18K jewellery to encourage domestic gold recirculation.

Tanishq has launched advertising campaigns on ChatGPT Ads in India, using the platform to reach consumers exploring gold exchange and wedding jewellery ahead of the festive and wedding season.

Gold rose to a more than three-month high on 21 August, supported by a weaker US dollar and technical momentum, while high prices continued to weigh on Indian retail demand.gold prices, gold jewellery, Indian retail demand, bullion market, gold rally, jewellery industry, silver prices, precious metals, gold buying, jewellery retailers

Selling old gold jewellery can trigger capital gains tax, but buying new jewellery with the proceeds does not automatically offset the liability under Indian income-tax rules for taxpayers.

Senco Gold reported 67% year-on-year revenue growth in Q1 FY27, with retail sales rising 50% and the showroom network expanding to 209 stores by June 2026.

Titan’s jewellery business grew 39% in Q1FY27, while buyer growth, premium products and store expansion supported the earnings outlook despite elevated gold prices and margin pressures.

Glow by Kirtilals has launched The Frill Collection of natural diamond jewellery, now available across stores in South India and online, alongside introductory offers on making charges, diamonds and gold exchange.

Kalyan Jewellers has opened its first showroom in Baramati, Maharashtra, on July 20, 2026, alongside the launch of a Candere store, expanding its retail presence in the state.

Senco Gold & Diamonds has introduced its ‘Drops of Joy’ campaign across India from July 3, 2026, offering discounts on gold and diamond jewellery to support seasonal consumer purchases.